Top 5 Beauty Retail Apps in Bulgaria Q4 2023

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In the fourth quarter of 2023, the top 5 beauty retail applications in Bulgaria showcased varied performance metrics across downloads, revenue, and active users. The data, sourced from Sensor Tower, provides a detailed look at these trends.

Notino: profumi e cosmetici saw a notable increase in downloads, peaking at approximately 11K in early December. Weekly active users followed a similar trend, reaching a high of around 19K in the same period.

OnSkin - AI Product Scanner experienced a steady rise in revenue, culminating at $104 in mid-December. Downloads also increased, with a significant peak of 676 in late October. Weekly active users grew consistently, reaching about 759 by the end of December.

Douglas Parfüméria had a steady download rate, with a peak of 359 in early November. However, data for active users was not provided.

CHARLOTTE TILBURY maintained a relatively stable number of weekly active users, fluctuating slightly around the 250 mark. Downloads saw minor peaks, with a high of 149 in late November.

BEAUTY BAY had a modest download performance, with a peak of 43 in mid-November. Active users showed a gradual decrease, ending the quarter with around 87.

For more detailed insights and data, visit Sensor Tower.